_edited.png)
THE CRAFTSMANSHIP OF AN UPCOMING FASHION DESIGNER
The craftsmanship of upcoming fashion designers is a delicate balance between visionary and hands-on creation. Meet two fashion designers; Kamran Micah Oriogun, owner of Seazon & Ethan Ferdinand, owner of UNIQUE that lay the creative foundation of their upcoming collections. Each piece they design is a reflection of countless hours spent sketching, cutting and sewing- infusing creativity into every stitch. Their emerging talents approach their work like artisans, carefully moulding fabric into forms that speak of innovation and identity for their brand legacy. Creating the blueprint, blending textures, colours and materials, elevating ideas into fashionable pieces that mirror personal journeys and aspirations. The dialogue between art and fashion is a nonverbal expression of offering something genuine into the fashion world. Both CEOs are at the forefront of their brand, taking extra consideration at each step of the creative process, being involved in the quality checks of the materials, designing the upcoming catalogues to being the creative director in the studio.
Running a fashion label is more than just constructing designs to sell to customers, you are juggling multiple threads in a seamless design. From being the creative artist to sketching bold ideas, you are the main marketer, professing a story that captivates your audience. Balancing production, customer service and strategy provides the blueprint of the brand. The playmaker of all roles, combining all features to craft something unique and unforgettable.
